77" LG OLED77W69LA
77" LG OLED77W69LA
LG OLED77W69LA
A Smart TV with an OLED panel, a high refresh rate, and a wide range of AI functions
The premium LG OLED77W69LA OLED TV will turn your living room into a private home cinema. Thanks to the latest OLED technology, you can enjoy perfect blacks, high contrast, and exceptionally realistic colour reproduction, which will stand out when watching films, series, and sports broadcasts. The powerful Alpha 11 AI Gen3 processor with artificial intelligence automatically optimises the picture and sound according to the current content, while the 4K Ultra HD resolution ensures sharp details in every scene. Gamers will also appreciate the high refresh rate, support for modern gaming technologies, and minimal response time for smooth gaming. The LG OLED77W69LA TV has an elegant design intended for flush wall mounting, making it a stylish part of any modern interior. In addition, the smart webOS system opens the door to your favourite streaming services, apps, and voice control, so you can enjoy your favourite content comfortably and without unnecessary waiting. With the LG TV, you'll receive a Zero Connect box, which is used for wirelessly connecting multimedia devices.
77" / OLED
screen size / Display Technology
4K Ultra HD / 100–120Hz
Resolution / Frequency
webOS
Operating System
60W
Sound Power
400×400
VESAKey Features of the LG OLED77W69LA Smart TV
- The TV uses the modern Alpha 11 AI Gen3 processor
- Zero Connect box for wirelessly connecting multimedia devices
- webOS operating system with the Re:New program (up to 5 years of updates)
- Speakers with the option of 11.1.2 virtual sound
- AI Magic Remote with voice control
- Up to 120Hz refresh rate in gaming mode
- LG Gallery Mode for displaying works of art and photos
- Cloud gaming option (GeForce NOW, Xbox, Luna, etc.)
- Multi View function to display multiple sources simultaneously
- Smart TV wall mounting with VESA mount to save space
- Automatic brightness control function
- The motion sensor intelligently reacts to movement and switches modes depending on whether you are near it
- The information board function displays important information on the TV screen
- Google Cast and Apple AirPlay integration
Picture in 4K Ultra HD quality, AI HDR Remastering, and first-class Upscaling
The LG OLED77W69LA offers the latest and unique wide colour gamut technology. You can look forward to much better colour reproduction, which is supported by 100% colour volume certification. The LG TV ensures a clear, detailed picture and enhanced contrast thanks to precise backlight control. You will be able to watch shows and films in detailed 4K Ultra HD quality. The powerful processor used in the TV provides 4K Upscaling for improved resolution, brightness, and overall picture clarity. Enjoy a cinema-like spectacle on the screen of the LG OLED77W69LA Smart TV. With HDR10, HLG and Dolby Vision technology, you'll see every film with exceptional colour and contrast. All of this takes film-watching and gaming to the next level. Artificial intelligence can automatically optimise colour, brightness and contrast, raising SDR picture quality to HDR level.
Watch movement with perfect clarity
The LG OLED77W69LA is ClearMR 10000 certified, which effectively minimises motion blur between frames to keep the picture sharp and clear even during fast movements, while HGiG technology preserves HDR tone mapping exactly as intended by the game's creators – with precise highlights, deep shadows, and balanced colours. ClearMR certification and HGiG technology together ensure the picture remains clear and HDR accurate, so every scene is displayed exactly as it should be.
Perfect Black and Perfect Colour OLED Technology
With the LG OLED77W69LA Smart TV, you will be surprised by the perfect black colour, even in bright or dark rooms. The UL Verified Perfect Black technology ensures true black reproduction, exceptional contrast, and impressive picture depth. Realistic colour reproduction is then ensured by the UL Verified Perfect Colour technology, which brings vivid, accurate, and natural shades to every scene. The LG OLED77W69LA with Brightness Booster Pro technology takes the brightness of the OLED panel to a new level. The higher peak brightness enhances details in bright scenes, improves picture legibility, and gives HDR content even greater depth and realism. You'll enjoy more striking light effects, more vibrant colours, and perfectly rendered details, even when watching in bright rooms.
The LG OLED77W69LA has a high-performance and smart processor
The heart of the entire Smart TV is the powerful Alpha 11 AI 4K Gen3 processor, which ensures faster image processing. That's why you'll get a 4K Ultra HD picture with much better sharpness and depth than before. The processor is so advanced that it can recognise content by genre and adjust the quality accordingly. The LG AI TV optimises picture and sound while streamlining daily life with the personalised AI Hub.
Smart TV with Dolby Atmos and the ability to expand the sound
By reproducing sound as immersive 360° sound objects instead of static channels, the system creates a home cinema environment where detail and depth remain true to the scene. The LG OLED77W69LA makes it easy for you to control the sound with the centralised WOW Interface. Directly through the Smart TV, you can easily adjust the sound of a compatible soundbar for the show you're watching or the music genre. You'll be able to access functions, profiles, and modes with ease. In conjunction with a compatible LG soundbar, you can also take advantage of WOW Orchestra technology, which synchronises the TV's speakers and the soundbar for a richer, more spatial sound.
The LG OLED77W69LA has 60W AI speakers and a virtual 11.1.2 system
The OLED77W69LA model has 60W speakers and enhances sound clarity with AI Clear Sound technology. The Dynamic Sound Booster uses the power of the AI processor for an even more striking sound performance. Using deep learning, it creates a virtual 11.1.2 channel system that can fill the entire room with sound. The AI Object Remastering function automatically tunes voices, background music, and sound effects. The result is precise sound in every situation. AI Sound improves the overall sound quality and provides surround sound that deepens the listening experience.
LG OLED77W69LA – The Centre of Your Smart Home and Home Entertainment
The LG OLED77W69LA Smart TV will open the door to a world of modern entertainment and a smart home. The webOS operating system offers a clear and intuitive environment with quick access to your favourite apps, such as Netflix, YouTube, or Xbox Game Pass. Thanks to Apple AirPlay 2, Apple HomeKit, Google Cast, and Miracast support, you can easily share photos, videos, and music wirelessly from compatible mobile devices. The ThinQ AI platform, along with support for the Matter standard, allows you to connect to your smart home, use voice control, and conveniently manage compatible devices directly from the TV screen.
Intelligent Magic Remote and access to AI functions
Using your Smart TV will be a completely new experience with the new Magic Remote. Use the remote as a pointer and scroll and move through the entire menu - easily and quickly. A motion sensor combined with a scroll wheel will turn the remote into an air mouse. Of course, you will still have the option to use voice commands. LG has equipped the OLED77W69LA Smart TV with a number of functions using artificial intelligence to achieve easier use, more powerful sound, and an overall better viewing experience.
- AI Voice ID - recognises the unique voice of each user and offers personalised recommendations the moment you speak
- AI Search - artificial intelligence recognises your voice and offers personalised recommendations
- AI Chatbot - communicate with the Chatbot via the AI Magic Remote and solve everything
- AI Concierge - offers personalised keywords and recommendations based on your search and viewing history
- AI Picture Wizard - algorithms learn your preferences by browsing through 1.6 billion picture options
- AI Sound Wizard - choose the audio clip you like from the selection
AI search with Google Gemini and Microsoft Copilot
Through the webOS 26 operating system, you can use Google Gemini and Microsoft Copilot to help you quickly find the content you want, get answers to questions, or discover new films, series, and apps. Just say your query and the LG OLED77W69LA TV will use advanced AI technologies to provide more relevant and personalised results.
LG Gallery turns the TV into a digital canvas with personalised content
When you're not watching TV, the screen can transform into a living art canvas with impressive scenes and videos. Thanks to personalisation, you can choose exactly the type of content you want to display. You can add preset music to the picture or connect a mobile device via Bluetooth. The function can also be used to display photos and videos taken with your smartphone. A personalised control panel creates an environment similar to a smartphone or tablet. Widgets on the LG OLED77W69LA can display things like the weather, current time, sports results, or your Google calendar. Smart features include Always Ready, AI Brightness Control, and a motion sensor.
Multi View, LG Channels, and smart content sharing
The LG Smart TV offers a wide range of entertainment options thanks to the Multi View function, which allows mirroring of various devices via Google Cast or AirPlay. The LG TV screen can, for example, be split into two parts to watch multiple sources simultaneously. Another feature is LG Channels – a streaming service offering various live channels and on-demand content.
webOS Re:New Program
With the LG OLED77W69LA using webOS, your TV will always be up to date. The manufacturer guarantees 4 operating system updates over 5 years. LG, as a winner of the CES Innovation Award in the cybersecurity category, ensures that the operating system will keep your data and privacy safe.
LG Shield protects your privacy and data
The LG OLED77W69LA is equipped with the LG Shield security platform, which helps protect your personal data, user accounts, and connected devices. You can thus use smart functions, voice control, and connection with your smart home with greater peace of mind and confidence in the security of your data. For an even better user experience, the LG TV is designed with accessibility in mind and is equipped with features such as a colour adjustment filter, a sign language guide, and direct connection support for audio assistive devices.
The LG OLED77W69LA has great features for gamers
The LG OLED77W69LA Smart TV is ready for the most demanding gaming experiences. Thanks to support for 4K resolution at a refresh rate of up to 120Hz, you will enjoy an exceptionally smooth picture even during fast-paced action scenes. NVIDIA G-SYNC Compatible and AMD FreeSync Premium technologies eliminate screen tearing and reduce stuttering, while VRR and ALLM ensure a fast response and smooth gameplay. The result is a sharper picture, lower latency, and maximum control over every movement, whether you're playing racing simulators, shooters, or competitive online games.
A stylish TV will be a functional decoration for any home
The LG OLED77W69LA Smart TV captivates with its premium Gallery Design, which allows for flush wall mounting, creating the impression of an elegant picture. The design appears seamless from edge to edge, making it easier to blend into the room's interior. On the Smart TV screen, you can display a wide variety of information, or create the right atmosphere with background music along with your own visuals. The LG OLED77W69LA can be easily linked to your Google account to view photos from your own library.
Specifications
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| Code: | WK6016c2 |
| Warranty: | 24 months |
| Links: | Producer's Website: |
| Manufacturer information |
LG electronics INC. Alfred-Herrhausen-Allee 3-5, 65760 Eschborn, Germany, [email protected], +49 6196 7883000 
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